Denim by Première Vision

Denim by Première Vision for Fall/Winter 09/10; Les Docks, in Paris, June 4/5

DPV jumped from their "first ever" exhibit last December into a MUST event for anyone who is a serious contender in the denim world. Gathered in three halls were the global market leaders – the weavers, finishers and denim accessory manufacturers - not just showing their wares, but mixing, meeting and collaborating with the designers and manufacturers. There was this terrific will to be inventive and creative utilizing their fine quality, skills and innovation, all in the manner demanded by the denim culture. Within the hip set-up that the organizers created, a happening and buzz of synergy built and I walked away with a bundle of thoughts and materials. What I loved the MOST - the hand woven organic selvage denim in indigo shot with brown and the sincerely washed, patched and hard-worn denim. When these two opposites, the unwashed and washed denim are mixed together into one look, like a washed jacket casually worn with indigo jeans, it becomes more interesting, because of how if reflects change, our heritage and realities. Last year the crowd was dressed in one mold - unwashed indigo, this year it all changed, and there was a parade of feminine or tough, washed and worn or dark indigo and unwashed, tight, loose, cropped or baggy – denim clothing has evolved into individuals making sincere, personal statements. It’s accidental, its perfect, it’s fashion blossoming in Paris.
Here is a glimpse on video of what was happening. Displays by Pierre-Louis Mascia – past – present and future; samples from A.N.G.E.L.O. Vintage Place; video from Albig by the artist Jean-Marie Albet; music -I don’t know the DJs, and the photo of the display with overalls is by Stéphane Kossmann/© Première Vision SA.
... the focus on organic and re-cycling appeared even in unexpected ways, like sunflower seeds handed out by the Italian woven tape resource, http://www.victor.it/flashindex.html